The Top Facebook Marketing Apps For Your Page
Social media has changed the way we get our news, interact with our friends and what companies and businesses we do business with. So it is extremely important that today’s businesses are marketing themselves online and, more importantly, on Facebook. It is not hard to gain yourself exposure with the help of numerous Facebook marketing Apps.
There are numerous ways to market yourself with Facebook. One way is to use the Facebook Ads application. What is unique about this method is you target your audience based on various demographics you control. It is not based on “keywords” which Google Adwords and other PPC providers utilize.
By choosing the demographic of your audience you can create precisely targeted ads that are being viewed by relevant eyeballs. Here is an example of the power of the demographic based ad targeting. For example sake let’s say you have a small consulting business in Toledo, OH and, naturally, are looking for more customers to help with their small businesses.
(If your confused already take a look at this Facebook Advertising Guide for more help).
You can create an ad that is only shown to the following Facebook users:
- Residents of Toldeo, OH
- People ages 30-55
- People who own or run a small business
- People who are interested in small business
Now you can see just how targeted your traffic is going to be. Another nice feature is, after you select all of your criteria, you will see the exact number of people that will, at some point, be exposed to the ad. You now have a very good chance of obtaining new small business clients to help consult and grow your business.
The only downside to running ads is they do cost money. A number of factors determines the cost-per-click (CPC) you will pay for each time someone clicks your ad. This biggest factor is the demographic criteria you choose.
If you run your ad to everyone on Facebook, some 500 million+, the CPC will be lower, but it comes at a cost. Sure you will pay less for each click, but again its likely to be less relevant and qualified traffic.
Now when you run your ad with only Toledo residents, and the other criteria, you will pay more per click, but again it is quality traffic that is highly relevant to your business. Paying more for quality traffic is NOT a bad thing.
Facebook Business Pages
Facebook business pages are, becoming more and more popular as, a method for a company and business to promote themselves. Think of it as a standard Facebook profile, but rather a profile for your company. What is nice about pages is they are free to create and their are a lot of cool customizable features you can use with them.
(If your already confused about Facebook Business Pages then check out the Fan Pages Guide to see how easy it is to build your own).
As just mentioned, you can think of a page as a profile. You can invite people to join your business page and those people, in turn, will expose others to it. It is exactly like word of mouth. If your page offers engaging and informative information the people you initially invite will click the “Like” button.
This helps spread the word as this activity (clicking a pages “Like” button) will show up on that person’s Wall, for others to see, and it will be announced to all of their friends via the Newsfeed. This cycle repeats itself. The more people that click “Like” the more exposure your page gets. But how can you make your page unique and engaging? With the help of these…
Free Top 5 Facebook Marketing Apps
- IFrame Apps
- Extended Info
- Work for Us
- Social ECart
Now we will take a look more closely at each one.
With the help of Poll you can create questions and it will posts them on your wall. This app will track the results of the poll, as well as, each voters user ID, name and gender. The poll is a great application to use to regularly engage your fans and customer base.
You could create a poll that asks questions about changes you are thinking of making in the business and see how your customers react to it. Or you could create a poll that asks what your fans would like to see different from the company. All important stuff that can help make a big difference.
IFrame Apps –
This is a pretty cool one. For the most part, a majority of companies already have their own websites. Well what this app does is it imbeds your company site directly into your Facebook page. Since a lot of the data you put into your Facebook page is the same as what is on your website, this can save you some time.
It also gives fans some familiarity to those who have previously visited your company site. Now when they become fans of your business page and they still see your company site it creates a sense of continuity which is good.
Extended Info –
By default your Facebook page only allows a small box to display what your company is about. Well this app creates an additional info tab with more detail and customizable information about your business. It will also allow you to add video, images and music to the page as well.
Naturally, by adding more detail about your company, you gain the chance in creating more customers. This is an important app for any page to utilize.
Work for Us –
This is such a COOL app! Soon the days of help wanted ads in newspapers and online job sites will be a thing of the past. With the help of this app you can do the following – Post job openings and receive applications directly to your page.
Chances are that some of your fans and customers may be in the need for a job. Well now you just directly post a position, right on your page, and before you know it you could have it filled in a very short time.
Social ECart –
This app allows you to sell items directly on your page. You can either create an entire online store, again right on your page, or link to your existing store.
This is not just limited to physical products either. You could easily list the services your company and business offer as well and start selling and making appointments. This is a great tool to implement. You already have fans and customers alike on your page. Use this for increased sales.
All of the above Facebook marketing apps can be found for free on Facebook. Just search for each one in the search bar and you will find them. They are excellent apps to use to increase your exposure with fans and customers and help increase your business.
Tips For Getting People To Click Your “Like” Button
It is crucial for people to click your page’s “Like” button. The more people that like your page the more exposure you get. Plane and simple. Even if you can do something relatively simple like being able to Double Your Likes can make a HUGE difference. Any increase certainly helps. Now here are additional tips for obtaining more “Likes”
Be Active – Once you have your page created you need to be constantly adding information to it. Utilize the Wall and make announcements about upcoming events or promotions. This will keep your fans and customers interested as well as give you a boost in exposure.
Anyone of your fans can “Share” any of your Wall posts. If you make an announcement about an upcoming sale or job fair, you can bet that a lot of additional people, who may not know of your company yet, will be visiting your page and interested.
Engage Your Fans – Utilize the Poll and ask fans of your page questions. It could be anything. You could ask them anything from “What are doing for Spring Break” to “What would you like to see differently with our company?”
They key here is to always be involved with your page’s members. The more involved you are the better experience you are creating for them. And they are what matter most to you.
Use Facebook Ads – This may surprise some, but Facebook ads are not just for promoting things outside the world of Facebook. You can run an ad that is promoting your Facebook business page. Again you set up and control all of the demographic criteria, this way only people that fit your business will see it. Here is an example.
I am a huge golfer and right now I see two major golf companies business pages being advertised to me. They look just like regular Facebook ads except the add includes the “Like” button. Now if I “Like” the page I will be able to see the companies announcements on my Newsfeed.
Training and Resources
By now you understand the importance of obtaining “Likes” to your page. You now have a good understanding of how to help accomplish that. As you know you can never stop learning. So here are a few training aids designed for Facebook marketing.
Double Your Likes – A video series that shows how one small tweak made to fan pages can generate 52% MORE “Likes”
Facebook Advertising Guide – An e-book that teaches you everything you need to know about how to master Facebook Ads, as well as, build quality Facebook fan pages.
Facebook Fan Pages for Business – Stuck on how to even build a fan page? Your in luck. This is a step-by-step guide to getting a nice fan page completely built in no time at all.
You now have all the resources you need to make your presence known online and Facebook!